ARTIST'S STATEMENT

Reality TV

Feeling that I was in a constant state of sensory overload I began working on Reality TV. We currently live in culture where the volume of information we are confronted with daily has become unbearable. Juggling multiple screens on television, laptops, phones and tablets that shout at us twitter updates and braking news; binging, beeping and vibrating at us, constantly demanding our attention.  Focusing our attention has become an increasingly difficult task of careful navigation.  Impossible to ignore, the assault is incessant. In early 2009 I began to explore the relationship between our compulsion to consume data and the effect it has on us.

Reality TV began as a challenge to simplify the onslaught. Each composite photograph represents a television program. The camera captures the light emitted by the TV as it falls on the white walls of the room where the program is being viewed. The assembled images of saturated color vibrate against each other creating their own visual sensation. By doing this I silence the data, reducing it to a photograph of pure light, in effect, reformulating the information for the viewer.

I feel our understanding of the world we live in has not grown proportionally with the amount of content we absorb about it. This series is meant to highlight issues of observation and comprehension. How much do we really observe? How much do we comprehend of what we see and absorb everyday? To what extent do we create our own reality?

Rita Maas

www.ritamaas.com/fineart

www.ritamaasphotography.com